For AI challenges beyond the standard

Sero Studio brings together e-commerce expertise, AI, and product design. We explore your challenge, make it tangible fast, and only build further on what adds real-world value.

From the first working pilot to an experience that connects with your existing webshop, data, and team.

Projects include:Kees Smit TuinmeubelenStudio AnneloesVentilatieshopSliponlineGigameubelMobico
Build together

No innovation theater for innovation theater’s sake.

We start with a specific customer or team question and work toward something you can see, use, and evaluate.

Start with the real bottleneck

We pinpoint where customers drop off or where your team wastes unnecessary time. That determines what we do and don’t build.

Make it tangible fast

A working prototype answers questions faster than a lengthy plan. It gives you an early feel for the experience and its feasibility.

Build on evidence

We test with real products, content, and customer questions. Only what clearly adds value moves to the next step.

Projects

From guided selection to visual search: built around real shopping behavior.

From personalized shopping guidance and visual search to virtual try-ons and on-site personalization. Examples of what we can create together around your customer needs.

Ventilatieshop assistant with personalized product recommendationsVentilatieshopPersonalized product guidance

From an installation question to the right product

The assistant understands the situation, asks only relevant follow-up questions, and presents a short selection with clear explanations.

Sliponline search screen with relevant product resultsSliponlineSmarter search

Search the way you think

Visitors can freely describe what they’re looking for and instantly get a clear selection from the current assortment.

Try Before You Buy result featuring a Gigameubel sofa in a furnished living roomGigameubelTry Before You Buy

Does this sofa fit in my living room?

From the product page, shoppers can instantly see their chosen sofa in a fitting living room. This makes its size, style, and atmosphere much more tangible before purchase.

View it in your garden on a Kees Smit product pageKees Smit TuinmeubelenIn your own space

Will this patio set fit in my yard?

From the product page, shoppers can view their chosen outdoor furniture in their own outdoor space before placing an order.

Approved Studio Anneloes example with selected garment and generated resultStudio AnneloesVirtual try-on

How will this item look on me?

A virtual fitting room makes clothing choices personally visible with a controlled brand experience, right in the shopping journey.

Mobico context for on-site personalization of the product offeringMobicoOn-site personalization

An offering that fits the shopper’s budget

Behavior on the webstore helps estimate an appropriate budget range, so visitors see products that realistically match their preferences sooner.

How we work together

Short enough to keep things moving. Thorough enough to build something great.

  1. 1.

    Explore

    We bring together the customer question, desired outcome, and available data or systems.

  2. 2.

    Prototype

    We make the core experience work, so your team can respond to it right away.

  3. 3.

    Validate

    We test with recognizable products and scenarios and incorporate what users actually need.

  4. 4.

    Build out

    When there’s a clear fit, we move toward integration, management, and a scalable live experience.

Frequently asked questions about Sero Studio

When is a question a fit for Sero Studio?

Studio is a fit for a specific e-commerce opportunity where no standard Sero product exists yet, or where the customer journey, data, or systems call for a different approach. We first check whether an existing product is already enough.

Do we need to have a fully developed plan already?

No. A clear customer or team question is enough to start the conversation. Together, we define the desired outcome, key assumptions, and smallest meaningful first version.

Can you work with our existing online store and data?

That’s exactly the starting point. We look at which product data, content, customer context, and integrations are already available, then design the experience around them realistically.

What happens after a successful first version?

We then determine together what’s needed to go live reliably: integrations, management, security, measurement points, and a path to scale in a controlled way.

An idea for your online store?

Share your question with Sero Studio.

Tell us where your customers or team are getting stuck. We’ll help identify the smallest version that quickly shows whether the idea works.