Just say what you’re looking for
The assistant understands everyday language and asks follow-up questions about what really matters.
Shopping Assistant answers buying questions, compares products, and recommends from your own catalog. That way, shoppers find the right fit faster and your team spends less time providing manual support.
starting at 599,- / month
Product images show the Sero demo environment; names and values are illustrative.
Used by, among others:
From uncertainty to a confident choice
Your visitors don’t need to know filters or product names. An everyday question is all it takes to move forward with confidence.
Get a shortlist that fits
Only relevant products from your own catalog, with a brief explanation of why they’re a good fit.
Go straight to the right product
Visitors compare options and click straight through from the conversation to the right product.
More guidance for shoppers. Less manual work for your team.
Shopping Assistant helps shoppers choose—and shows you where your webshop still raises questions.
Personalized advice
Like having a great salesperson right there
The assistant asks about preferences, use, and budget, then turns the answers into a clear selection.
- Advice that adapts to every answer
- A clear reason behind every recommendation
Instant answers
Answer buying questions before shoppers leave
Questions about sizing, materials, delivery, or use are answered using your own product and service information.
- Answers in your brand’s own voice
- Visitors stay in the buying flow
Insights
See what shoppers are still unsure about
Conversations, viewed products, and click-throughs show you what information is missing and where extra help can make a difference.
- Discover recurring questions and objections
- Improve your catalog, content, and advice based on real signals
Your store
Fits your brand and your existing store
Choose the format that fits your customer journey and tailor the colors, copy, and behavior to your brand guidelines.
- As a chat bubble, button, inline block, or side panel
- One addition to your store, without a major overhaul
Personalized advice for webshops where every choice is different
From patio furniture to technology: Shopping Assistant adapts to every webshop’s product range, customer questions, and brand experience.
Garden & outdoor livingKees Smit
Shoppers describe what they’re looking for and receive a tailored selection of patio furniture with clear explanations and direct product links.
TechnologyVentilatieshop
The assistant turns a practical installation question into relevant follow-up questions and the right product recommendation.
More than a chatbot with scripted answers
Shopping Assistant genuinely helps visitors choose. Not by following a standard path, but by understanding the question and pulling in products from your catalog.
| While shopping | Sero Shopping Assistant | Classic chatbot |
|---|---|---|
| Ask your own question | In your own words | Usually through preset choices |
| Find the right product | Personalized advice | A standard response |
| Understand why something is a good fit | Clear explanation | Limited product context |
| Work with your current assortment | Directly from your catalog | Manual updates |
| Continue to the product | Directly from the conversation | Often just a standalone link |
No need to rebuild your online store.
- 1.
We connect your catalog
Your existing product and service information forms the basis for every answer.
- 2.
We tailor the experience to your brand
Together, we define the advice style, brand voice, and format that fit your webshop.
- 3.
You test and go live
After reviewing the most important customer questions, you add the assistant to your store.
Built for the buying journey
Personalized guidance without rebuilding your online store.
Shopping Assistant connects to your current product catalog and helps right when a visitor wants to choose, compare, or ask follow-up questions.
- Guidance based on real product and buying questions
- Use it independently, with Sero CDP as an optional extension
Frequently asked questions about Sero Shopping Assistant
How does Shopping Assistant differ from a regular chatbot?
A regular chatbot mainly follows preset questions and answers. Shopping Assistant understands what someone is looking for, asks follow-up questions, and recommends products from your current assortment.
What information does the assistant need?
Your product catalog is the foundation. For questions about delivery, sizing, or returns, for example, we add the relevant pages and content from your webshop.
Does the assistant fit our brand guidelines?
Yes. You choose the name, copy, colors, design, and position. The assistant can appear as a chat bubble, button, inline block, or side panel.
Do we need Sero CDP or a new webshop?
No. Shopping Assistant works independently on your existing webshop. Sero CDP is an optional extension if you later want to connect conversations to broader customer profiles.
Want to experience it for yourself?
Turn your catalog into a better shopping guide.
Schedule a free demo and see how Shopping Assistant works with questions from your own customer journey.