Price: on request
More than 500 brands already trust Sero in retail, travel, beauty, and more
+20%
conversion rate of visitors who use the assistant
↓ 15%
bounce rate
on product pages
+35%
higher average
order value
24/7
personal advice, also outside of opening hours
The smartest salesperson in your webshop
Conversational product discovery
Visitors don't need to know what they're looking for. The assistant asks smart questions and guides them step-by-step to the perfect product.
Product catalog connection
Real-time synchronization with your Shopify catalog. Always up-to-date inventory, prices, and specifications, with no outdated recommendations.
CDP
personalization
Linked to Sero CDP, the assistant knows returning visitors, their purchase history, and preferences, for truly personalized advice.
Proactive
triggers
Appears automatically when there are signs of hesitation: browsing for a long time without purchasing, visiting the same category multiple times, or viewing a comparison page.
Upsell &
cross-sell
After product selection, the assistant suggests relevant additions based on product combinations, margin optimization, and CDP segment insights.
Fully adjustable per brand
Set the tone, name, avatar, and recommended introductory questions. The assistant feels like an extension of your brand, not a generic bot.
Guided selling in every category
Every session smarter than the last
Shopping Assistant works directly based on your product catalog and visitor behavior. Add Sero CDP and every interaction is written back to customer profiles: which questions, which recommendations, what was purchased. This makes every subsequent session more personalized.
How does Shopping Assistant differ from a regular chatbot?
Generic chatbots work with fixed scripts and FAQ answers. Shopping Assistant is trained on your entire product catalog, including prices, availability, specifications, and reviews. It understands purchase intent and actively guides users toward making a purchase, not just finding information.
How does the assistant know which products to recommend?
The assistant combines three sources: the attributes of the product being searched for, the visitor's behavior during the session, and the catalog data including stock and popularity. Based on this, it suggests a maximum of three targeted recommendations, along with an explanation of why.
Can I customize the assistant's name, tone, and style?
Yes. You set the name, avatar, welcome message, and communication style via the configuration. The assistant adapts to your brand personality, from informal and approachable to professional and concise.
What if a visitor asks a question that the assistant doesn't understand?
The assistant will then honestly indicate that it cannot answer the question and offer alternatives: referral to customer service, another product, or a direct contact option. An incorrect answer is never given.
