Theme 05 · Support & Operations

Give every customer the right answer instantly, 24/7. Sero handles repetitive questions using your real orders, product data, and return policy, so your team can focus entirely on what truly needs attention.

24/7answers to frequently asked customer questions
Upto date: based on orders, products and policies
Human:complex questions go to your team with context
500+e-commerce brands

More than 500 e-commerce brands trust Sero across retail, travel, beauty, and more

Featured in:
DOES THIS SOUND FAMILIAR?

Customer service doesn’t scale with growth

Challenge

Many tickets cover the same topics

Order status, return instructions, product information: the answer is already in your system.

From friction toflowSero solution

Support Agent answers those questions automatically, 24/7, so your team can focus on what truly requires attention.

Challenge

Every peak means hiring and onboarding

Black Friday, Christmas, January returns period.

From friction toflowSero solution

While wait times at competitors increase, Support Agent simply handles the extra volume. No drop-offs, no additional staff.

Challenge

Generic FAQ answers to specific questions

From friction toflowSero solution

Support Agent connects to your Shopify orders, product feed, and return policy. Customers ask about “the blue jacket in size M” and get a precise, up-to-date answer.

Challenge

Tasks live in separate threads and in people’s heads

From friction toflowSero solution

Operate assigns, tracks, and completes tasks related to orders and returns in one platform. Everyone works from the same status, escalations are traceable, and nothing falls through the cracks.

The approach

AI that answers based on your data

STEP 01

Connect your data sources

Support Agent connects to your Shopify orders, product feed, returns policy and FAQ documents. The AI always responds using current store data, without hallucinations or outdated answers.

STEP 02

AI answers, team escalates

Simple questions about status, returns, sizing, and availability are handled automatically. Complex or emotional cases are immediately forwarded to your team, with full context.

STEP 03

Operate streamlines internal tasks

Operate enables structured workflows for returns, supplier communication, and escalations. Tasks are assigned, tracked, and completed—no more scattered email threads.

Sero tools for Support & Operations

Two tools, one streamlined operation

Support Agent

AI-powered customer service that answers based on your real product data, orders, and return policy. Available 24/7, with seamless escalation to your team for complex questions.

  • Connects to Shopify orders & product feed
  • Automatic escalation with context
  • Available via chat, email, and WhatsApp
  • CDP-aware: VIP customers get priority
  • Fully configurable in Dutch

Price on request

More about Support Agent

Sero Operate

Structured task and process management for e-commerce teams. From return workflows to supplier communication: everything is tracked, assigned, and completed in one platform.

  • Task management for e-commerce processes
  • AI-generated content for tasks (descriptions, emails)
  • Connects with Shopify & external tools
  • Reporting & audit trail for every task
  • Team roles and approval flows

49.99 / seat / month · 5,000 credits included

Learn more about Operate
Optional: Sero CDP

Support that knows who the customer is

Add CDP for real-time personalization based on visitor profiles and AI segments:

CDP detects: customer has LTV > €500, is in the “VIP” segment

Support Agent prioritizes the ticket and proactively offers a solution + compensation

CDP detects: customer has 3 returns in 60 days, high churn risk

Support Agent escalates to the human team with a churn alert + recommended retention offer

CDP detects: first purchase, visitor comes from influencer campaign

Support Agent introduces itself with a brand message campaign and upsells after resolving the issue

Customer story

From repeated questions to human attention

Support Agent handles recurring questions using current store data and forwards complex or sensitive cases to the team, including the conversation context.

  • Order status, returns and product questions handled automatically
  • Complex questions go straight to the right colleague
  • Full conversation context with every escalation
  • More room for custom work and personal contact
Sero Platform

Operate works in other contexts too

Sero Operate is a cross-functional tool also used for content management and acquisition workflows. Discover how the other themes strengthen your operations.

Theme 3

Content & Creation

Operate for content planning, product descriptions, and creative workflows.

View →
Theme 2

Acquisition & Growth

Operate as a workflow hub for campaign management and SEO tasks.

View →
Theme 1

Data & Intelligence

Unify customer data, discover and activate AI segments, with Sero CDP as an optional connective layer.

View →
Get started

Ready to automate support?

Discover how Support Agent and Operate reduce the workload for your customer service team without compromising quality.

Schedule your free demo