Topic 05 · Support & Operations

Topic 05 · Support & Operations

Fewer tickets. Less manual work. Same team.

Fewer tickets. Less manual work. Same team.

Fewer tickets. Less manual work. Same team.

Give every customer the right answer instantly, 24/7. Sero handles repetitive questions based on your real orders, product data, and return policy, so your team can focus entirely on what truly needs attention.

Give every customer the right answer instantly, 24/7. Sero handles repetitive questions based on your real orders, product data, and return policy, so your team can focus entirely on what truly needs attention.

Give every customer the right answer instantly, 24/7. Sero handles repetitive questions based on your real orders, product data, and return policy, so your team can focus entirely on what truly needs attention.

View Support Agent

View Support Agent

80%

80%

of questions answered automatically

24/7

24/7

available without additional staff

↓ 60%

↓ 60%

fewer repetitive questions in the inbox

500+

500+

e-commerce brands

e-commerce
brands

Known from:

DO YOU RECOGNIZE THIS?

DO YOU RECOGNIZE THIS?

Customer service is not scaling with growth

60 to 70% of your tickets are about the same thing

60 to 70% of your tickets are about the same thing

Order status, return instructions, product information: the answer is already in your system. Support Agent answers those questions automatically, 24/7, so your team can focus on what truly requires attention.

Order status, return instructions, product information: the answer is already in your system. Support Agent answers those questions automatically, 24/7, so your team can focus on what truly requires attention.

Every peak means hiring and onboarding

Every peak means hiring and onboarding

Black Friday, Christmas, January return period. While wait times at competitors are increasing, Support Agent simply handles the extra volume. Without downtime, without extra staff.

Black Friday, Christmas, January return window. While wait times at competitors increase, Support Agent handles the extra volume with ease. Without downtime, without extra staff.

Generic FAQ answers to specific questions

Generic FAQ answers to specific questions

Support Agent connects to your Shopify orders, product feed, and return policy. Customers ask about "the blue jacket in size M" and get a precise, up-to-date answer.

Support Agent connects to your Shopify orders, product feed, and return policy. Customers ask about "the blue jacket in size M" and get a precise, up-to-date answer.

Tasks live in loose threads and in people's heads

Tasks live in loose threads and in people's heads

Operate assigns, tracks, and completes tasks around orders and returns in one platform. Everyone works from the same status, escalations are traceable, nothing gets lost anymore.

Operate assigns, tracks, and completes tasks around orders and returns in one platform. Everyone works from the same status, escalations are traceable, nothing gets lost anymore.

60 to 70% of your tickets are about the same thing

Order status, return instructions, product information: the answer is already in your system. Support Agent answers those questions automatically, 24/7, so your team can focus on what truly requires attention.

Generic FAQ answers to specific questions

Support Agent connects to your Shopify orders, product feed, and return policy. Customers ask about "the blue jacket in size M" and get a precise, up-to-date answer.

Every peak means hiring and onboarding

Black Friday, Christmas, January return period. While wait times at competitors are increasing, Support Agent simply handles the extra volume. Without downtime, without extra staff.

Tasks live in loose threads and in people's heads

Operate assigns, tracks, and completes tasks around orders and returns in one platform. Everyone works from the same status, escalations are traceable, nothing gets lost anymore.

The approach

The approach

AI that answers based on your data

AI that answers based on your data

STEP 01

Connect your
data sources

Connect your
data sources

Support Agent connects to your Shopify orders, product feed, return policy, and FAQ documents. The AI always speaks from up-to-date store data, no hallucinations, no outdated answers.

Support Agent connects to your Shopify orders, product feed, return policy, and FAQ documents. The AI always speaks from up-to-date store data, no hallucinations, no outdated answers.

STEP 02

AI answers, team escalates

AI answers, team escalates

Simple questions about status, returns, sizes, and availability are handled automatically. Complex or emotional cases are forwarded directly to your team, with full context.

Simple questions about status, returns, sizes, and availability are handled automatically. Complex or emotional cases are forwarded directly to your team, with full context.

STEP 03

Operate streamlines internal tasks

Operate streamlines internal tasks

Operate ensures structured workflows around returns, supplier communication, and escalations. Tasks are assigned, tracked, and completed—no more loose threads via email.

Operate ensures structured workflows around returns, supplier communication, and escalations. Tasks are assigned, tracked, and completed—no more loose threads via email.

Products

Products

Two tools, one streamlined operation

Two tools, one streamlined operation

Two tools, one streamlined operation

Customer Service AI

Sero Support Agent

AI-driven customer service that answers based on your real product data, orders, and return policy. Available 24/7, seamlessly escalating to your team for complex questions.

Links to Shopify orders & product feed

Automatic escalation with context

Available via chat, email, and WhatsApp

CDP-aware: VIP customers receive priority

Fully configurable in Dutch

Price on request

More about Operate

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Operational workflows

Sero Operate

Structured task and process handling for e-commerce teams. From return flows to supplier communication: everything tracked, assigned, and handled in one platform.

Task management for e-commerce processes

AI-generated content for tasks (descriptions, emails)

Integration with Shopify & external tools

Reporting & audit trail per task

Team roles and approval flows

49.99 / user / month

More about Operate

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Data & Intelligence

Support that knows who the customer is

Add CDP for real-time personalization based on visitor profiles and AI segments. Personalize product sorting, banners, CTAs, and recommendations, automatically, per visitor.

Scenario 1

Scenario 1

CDP detects: Customer has LTV > €500, is in segment "VIP"

Support Agent prioritizes ticket and proactively offers solution + compensation

Scenario 2

Scenario 2

CDP detects: Customer has 3 returns in 60 days, churn risk high

Support Agent escalates to human team with churn alert + recommended retention offer

Scenario 3

Scenario 3

CDP detects: First purchase, visitor comes from influencer campaign

Support Agent introduces themselves with the brand campaign message and attempts to upsell after resolving the issue

Learn more about Sero CDP

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Learn more about Sero CDP

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Client case

Client case

From 200 tickets per day to 40

From 200 tickets per day to 40

A fashion chain with €4M in annual turnover struggled every Black Friday with an inbox that was completely overwhelmed. After implementing Support Agent, ticket volume dropped by 60% in the very first week.

A fashion chain with €4M in annual turnover struggled every Black Friday with an inbox that was completely overwhelmed. After implementing Support Agent, ticket volume dropped by 60% in the very first week.

200 → 40 manual tickets per day

First response time: from 6 hours to <2 minutes

Customer satisfaction (CSAT) rose from 3.4 to 4.6/5

The team was able to focus on customization and complaints

Sero Platform

Sero Platform

Operate also works in other contexts

Operate also works in other contexts

Operate also works in other contexts

Sero Operate is a cross-functional tool that is also used for content management and acquisition workflows. Discover how the other themes strengthen your operation.

Sero Operate is a cross-functional tool that is also used for content management and acquisition workflows. Discover how the other themes strengthen your operation.

Sero Platform

Theme 3

Content & Creation

Operate for content planning, product descriptions, and creative workflows.

View

Theme 3

Content & Creation

Operate for content planning, product descriptions, and creative workflows.

View

Theme 2

Acquisition & Growth

Operate as a workflow hub for campaign management and SEO tasks.

View

Theme 2

Acquisition & Growth

Operate as a workflow hub for campaign management and SEO tasks.

View

Topic 1

Data & Intelligence

Consolidate customer data, discover and activate AI segments, with Sero CDP as an optional connecting layer.

View

Topic 1

Data & Intelligence

Consolidate customer data, discover and activate AI segments, with Sero CDP as an optional connecting layer.

View

Ready to automate support?

Discover how Support Agent and Operate relieve the burden on your customer service team without compromising on quality.

Ready to automate support?

Discover how Support Agent and Operate relieve the burden on your customer service team without compromising on quality.