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Knowledge & practice

Cases and insights for smarter e-commerce

Real-world results, practical lessons and ideas you can apply to your own e-commerce growth.

Proven results
A modern Kees Smit garden set on a patio, imagery created with Sero ProductshotCase · Connected AI stack10×more conversations at the decision moment, right on the product pageHow Kees Smit is building one connected AI stack for the entire customer journeyView caseThe homepage of Mobico's new platform featuring refurbished iPhones, on an orange backgroundCase · Data & personalizationReal-timefrom advice conversation to customer profileHow Mobico brings data, AI and personalization togetherView caseTraveldeal personalizes travel advice and offers with SeroCase · Personalization20%more conversion with personalized travel copyHow Traveldeal increased conversion by 20%View caseNIKKIE campaign imagery from the scalable N BRANDS fashion content workflowCase · Fashion contentFashion at scalefaster creative execution without additional shootsHow N BRANDS makes fashion content faster, more creative and scalableView case
Insights

More ideas from Sero

Short, useful and written for e-commerce teams.

The Sero logo next to the label Journey Engine, on a dark backgroundProduct · Customer journeyJourney Engine: your customer journey doesn't belong to a template's rulesAfter 5 orders you're a fan. After a year you're lost. That is how the customer journey works in nearly every CDP and email platform.6 min readA customer profile in Sero CDP showing predictions for customer value, purchase intent and churnPerspective · Agentic AIWhy an agentic CDP beats a plain MCP serverMore and more often an AI agent, not a person, operates the customer data platform. Sero CDP has an agent of its own and a conversational API: your agent asks, Ron operates the platform and delivers the answer.6 min read