Theme 04 · Experience & Conversion

Get more revenue from the traffic already visiting your online store. Guide every visitor to the right choice, give them confidence to buy and optionally add personalization based on behavior and intent.

+20%average conversion increase
↓ 23%Return rate with visualization
24/7Guided selling without staff
500+e-commerce brands

More than 500 e-commerce brands trust Sero across retail, travel, beauty, and more

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DOES THIS SOUND FAMILIAR?

Visitors arrive, but don’t convert

Challenge

Too much choice, too little guidance

Large catalogs and complex specifications cause visitors to drop off—not because they aren’t interested.

From friction toflowSero solution

Shopping Assistant steps in at the right moment and guides hesitant visitors step by step toward the right choice.

Challenge

Customers guess how it will look at home—and often guess wrong

Ordering, feeling disappointed, returning it: this cycle can be prevented.

From friction toflowSero solution

Sero Try Before You Buy lets customers see the product in their own space, right from the product page, before they buy.

Challenge

Every visitor sees the same page, regardless of intent

From friction toflowSero solution

Sero CDP recognizes behavior and intent and personalizes product recommendations, CTAs and guidance in real time. This means fewer missed opportunities for upsell and conversion.

Sero tools for Experience & Conversion

Three tools that help visitors decide faster

Shopping Assistant

AI-guided selling that guides visitors from browsing to purchase. Interprets behavior in real time and steps in at the right moment—proactively, not reactively.

  • Contextual product recommendations
  • Guided selling within the session
  • Real-time behavioral interpretation
  • Less choice overload & drop-off
  • Smart upselling at the right moment

starting at 599,- / month

Shopping Assistant

Sero Try Before You Buy

Customers see your product in their own room, garden, or outfit, right from the product page. No app required—just a personalized result based on their own photo.

  • Visualization in your own space
  • Realistic scale & context
  • From the product page, no app required
  • Less hesitation before purchase
  • Fewer returns through better decision-making

starting at 599,- / month

Sero Try Before You Buy

Sero Search

Visitors search in their own words and immediately get relevant products. Sero Search understands typos, compound words and natural questions, so purchase intent never ends on an empty results page.

  • Results while the visitor types
  • Understands natural language and typos
  • Smart filters and merchandising rules
  • Insights into searches with no results
  • One script tag, fully styled to match your brand

starting at 399,- / month

More about Sero Search
Central platform

Sero CDP

Add CDP for real-time personalization based on visitor profiles and AI segments. Personalize product sorting, banners, CTAs, and recommendations automatically for each visitor.

The complete conversion stack

Three tools that work right away, optionally enhanced by CDP

Visitor lands on product page

Sero Search, Shopping Assistant and Try Before You Buy work immediately, with no mandatory CDP integration. They help visitors find, choose and personally experience products.

Sero Search understands what visitors mean

Natural language, typos and compound words are translated into matching products. The dashboard shows where visitors find no results, so you can resolve those gaps immediately.

Shopping Assistant guides customers to purchase

Based on behavioral signals, the assistant initiates personalized buying guidance—proactively, at the right moment.

Sero Try Before You Buy makes the choice visible

The customer opens the widget from the product page, uploads a photo, and sees the selected product in their own setting.

Optional: Sero CDP adds a personalization layer

Add the CDP, and the tools work with customer profile data. Segments become more refined, recommendations more precise, and the next session even more personalized.

Get more from every visit

Convert more visitors, with less friction

Book a demo and see how Sero Search, Shopping Assistant and Try Before You Buy help visitors find, choose and buy. Optionally add CDP for personalization based on customer data.

Schedule your free demo