SERO Operate • Support & Operations
from 49.99 / user / month
More than 500 brands already trust Sero in retail, travel, beauty, and more
What Operate tracks
Who uses Operate?
One tool, three departments
Customer Service
Return and
complaint handling
Standardized return flows, escalation paths, and customer communication. Connects to Support Agent for a seamless handoff.
Marketing & Content
Content planning and campaign management
Editorial calendar, briefing workflows, approval flows for ads and emails. AI writes drafts based on the briefing.
SEO & Acquisition
SEO task flow and campaign launch
Standardized return flows, escalation paths, and customer communication. Connects to Support Agent for a seamless handoff.
Example
Product launch in 6 steps
Phase 1
New product created in Shopify
Operate detects the new product via integration and automatically starts the launch workflow template.
Phase 2
AI suggests product description
Based on the product data from Shopify, the AI writes a first draft of the description, including SEO meta tags.
Phase 3
Content team reviews and approves
Approval flow is being started. Team member receives a notification, makes adjustments, and marks as approved. Fully traceable.
Phase 4
Product shot task created
Operate automatically creates a task for the AI product shot via Sero Productshot, linked to the launch deadline.
Phase 5
Feed and
campaign updates
Feed task and Reach campaign task are being created. Marketing will see exactly what still needs to be done before go-live.
Phase 6
Launch signed off, CDP updated
Operate reports the launch to Sero CDP so that the new product is immediately included in segmentation and recommendations.
Operate
49.99
/ USER / MONTH
Billed annually. Monthly +20%
Unlimited tasks & projects
AI assistance included
All workflow templates
Shopify + Slack + Drive integration
Reporting & audit trail
Onboarding and support
or compare all Sero products
Prices
Never again launch through loose WhatsApp threads
Schedule a short demo and discover how Operate fits into your e-commerce processes.
Does Operate differ from other project management tools like Asana or Monday?
Generic project management tools are built for software teams or agencies. Operate is specifically built for e-commerce operations: return processes, product launches, content planning, and feed management are standard workflows. The AI assistant understands the e-commerce context and writes along using that knowledge.
For which team sizes is Operate suitable?
Operate scales from solo entrepreneurs to teams of 50+. The pricing structure is per user, so you only pay for active team members. Larger teams get access to more extensive reporting and workflow automation.
How does Operate integrate with our existing tools?
By default, Operate connects to Shopify, WooCommerce, Klaviyo, and the other Sero products. For email and communication, there are integrations with Gmail and Outlook. A Zapier connector enables connection with hundreds of other tools.
What exactly does the AI do in Operate?
The AI assistant in Operate writes job descriptions, drafts briefings, summarizes meeting notes, and generates emails to suppliers or colleagues based on brief instructions. It also automatically prioritizes open tasks based on deadline and impact, so you always know what needs attention first.