More than 500 brands already trust Sero in retail, travel, beauty, and more
Instant search
Results as you type, with Dutch language logic
No AI needed for what should just work. The index lives in memory and corrects, inflects, and splits words just the way Dutch people type them.
"chair" also finds the dining chair, compound words are recognized
"blue chair" and "chair blue" give the same results
Typing errors are corrected ("eetafel", "fautuil", "salontafle")
Color, size, and material are searchable and filterable
Set up facets, sorting, and price display yourself
Larry
A colleague who knows your search function
Larry is in the dashboard, reads your own numbers, and tests real search queries before making any claims. He doesn't make changes secretly: he proposes them, and you approve.
Views the page you are on
Shows which data it retrieved for each answer
Suggests synonyms, merchandising rules, and settings
Read-only; writing requires your approval
Insight
Every failed search is a to-do list
Search volume, click-through rate, AI usage, and zero-results over 7, 30, or 90 days, with the previous period shown alongside. Next to each term that yielded nothing, there is a button to turn it into a synonym.
Top search terms with average number of results
Most clicked products, by name and SKU
Search queries without results, sorted by loss
Recent searches with source: instant, AI, or answer
Send
You decide what goes on top
For each search term, you can pin products, apply a boost, hide items, or redirect visitors directly to a page. Exact, "starts with", or "contains"—the most specific rule wins.
Synonym groups, manual or suggested by AI
Suggestions only come from your catalog and brand identity, never from search logs
Push words per product: make an article appear for a term that is not included in it
Ranking weights for title, brand, category, popularity, and stock
Send
Looks like you built it yourself
Enter your website address; Sero retrieves colors, design language, fonts, and tone of voice from your own site. Then, you choose how the widget appears: as a button, as a takeover of your existing search bar, or as a popover.
Live preview on a demo store styled with your brand identity
Price display down to the decimal: € 1,499.00 or 1499.- you choose
Adjustable start view: popular, new, or discounted
You can easily adjust the width, position, and text yourself
Catalog
Your feed, without the hassle
XML, CSV, or JSON, via a URL or as an upload. A mapping agent recognizes the fields, merges variants, and keeps track of the index: only modified articles are reprocessed.
Incremental sync based on a content fingerprint
Exclude products, individually or in bulk
Rules for out-of-stock items
Filters, list view, and a detail panel with all fields
Send
The same API style as the rest of the Sero stack
Deterministic REST for exact read and write actions, plus one conversational endpoint that answers questions about your search data. Identically structured to Sero CDP and Sero Productshot.
API keys with scopes per component, restricted per workspace
In-app documentation, plus a ready-to-use skill for Claude Code
Playground to try out a key directly
Idempotency-key, rate limits, and cursor pagination as standard
