Sero CDP combines click behavior, purchases, and email addresses into a single profile, automatically finds the segments that matter, and activates them directly across your site, email, and ads.
Built by Sero, poweredby 10+ years of e-commerce experience with hundreds of brands
360°customer profile: every click path, purchase, and email address automatically combined into a single profile
Real-timebehavioral data via the Sero Pixel, ready to use in segments, journeys, and widgets
A/Bevery widget tested against a control group by default, so you only roll out what’s proven to work
20+integrations with your existing stack: from Shopify and BigQuery to Klaviyo, HubSpot, Google Ads, Meta, and TikTok
In four steps
From first click to activated recommendation
1.
Collect
Add the Sero Pixel and connect your store (Shopify, Magento, WooCommerce) or your BigQuery warehouse in a few clicks. Every click path, every purchase, every discount becomes data.
2.
One profile
As soon as a visitor makes a purchase, leaves an email address, or uses a discount, the session is linked to a profile. Even when multiple email addresses are used.
3.
AI discovery
AI recognizes your store type, benchmarks you against similar brands, and flags what stands out—including what you can do about it.
4.
Activate, always tested
Take the recommendation live via a widget, journey, your email tool, or your ad platform, A/B tested against a control group by default.
When should you use Sero CDP?
One profile, usable everywhere
Anonymous visitor to known profile
A visitor makes a purchase or leaves an email address and automatically becomes an “identified customer.” All previous anonymous session data is immediately linked to that single profile, even if someone uses multiple email addresses.
Abandoned cart and lifecycle flows
Build journeys based on behavior: cart abandonment, wait time, email via Klaviyo, and an onsite banner if no purchase has been made after 24 hours. Set everything up visually—no developer needed.
Product recommendations that hit the mark
The recommendation engine combines recently viewed products with popularity and category data, turning it into a recommended product feed. Ready to use directly in existing widgets on your site.
Retain existing customers
The built-in RFM model segments existing customers by recency, frequency, and monetary value, with an explanation for anyone unfamiliar with the model. Combined with AI purchase signals, it generates automatic audience suggestions.
What sets it apart most
AI that thinks alongside you, not just measures
Sero CDP analyzes all incoming data, recognizes what type of store you are, and compares your metrics—conversion, average order value, and cart abandonment—with a benchmark for your category. Every insight comes with a concrete recommendation, not just an observation.
Example
“Visitors with high purchase intent drop off while browsing. Too much choice, not enough guidance.”
AI recommends a guided shopping experience through Sero Shopping Assistant
That same AI, Ron, now also proposes concrete actions: a new audience, journey, or attribute shows up as a card in your dashboard that you approve or adjust with one click.
Activate without a developer
Build widgets and journeys yourself, or let AI do it
A visual element picker for those who prefer clicking over coding, custom CSS/JS/HTML for those who don’t, and an AI coding assistant that builds or modifies widgets on request, such as “make the button blue”.
Widget builder
Click an element on your own site and replace it, or place something before, after, or inside it. Form fields are automatically recognized and mapped (for example, an email field to the internal customer ID), with a preview before you publish.
Journey builder
Set triggers at the audience or event level (such as “add to cart” plus a wait time), connect an action to an integration, and follow the flow. Every activated journey remains part of the same A/B test setup.
Want to learn more?
Not sure where to start?
In the demo, we’ll map out your biggest opportunity together.
Working with another platform? With a custom webhook and your own payload, you can connect virtually any system that supports webhooks.
API
Also queryable by AI agents
Alongside a fully documented, deterministic API (with configurable permissions per key), there’s an agentic API: agents such as Claude Code can request data conversationally instead of processing all the raw data themselves. Significantly more efficient in token usage. With write permissions, they can also set up your workspace: events, attributes, audiences, and journeys.
Available
Standard API, read and write (for example, pushing custom events where the pixel doesn’t work)
Agentic API: AI agents query data and set up audiences and journeys
Ready-to-use skill for use directly in Claude Code
More than standalone data
CDP detects the opportunity; the rest of Sero executes.
Any AI insight from the CDP can be sent directly to another Sero product, as shown above with Shopping Assistant. For customers already using multiple Sero tools, the CDP is the foundation everything else connects to.
A single data source
Other Sero tools work with the same customer profiles, not separate datasets.
Recommendation to action
An AI insight can be linked directly to the Sero product that solves the problem.
Always tested
Activations from other Sero tools also run through the same A/B setup.
Grows with you
Start with CDP alone and add tools as you need them.
Flexible pricing
A CDP price that scales with you
Choose your number of sessions per month and instantly see which pricing fits you.
360º customer profiles with smart identity stitching
Connect behavioral, customer, and order data
Activate audiences directly in your ESP
Sync segments with Meta and Google Ads
Discover growth opportunities with AI-powered insights
Automatically test every activation against a control group
Up to 100,000 sessions
Starter
899,-
/ per month
100,000–250,000 sessions
Growth
1.299,-
/ per month
250,000–500,000 sessions
Recommended
1.899,-
/ per month
More than 500,000 sessions
Enterprise
Custom
custom pricing
Frequently asked questions about Sero CDP
Which data sources can I connect?
Virtually anything that holds customer data. The Sero Pixel captures live behavior on your site, and your store connects in a few clicks: Shopify, Magento, WooCommerce, or your BigQuery warehouse. On top of that, plug in Google Analytics 4, your product feed, and your email tool, or send data via CSV or the API. The result: one complete profile per customer, from all your sources.
Do I need to test each personalization separately?
No, Sero does that for you. Every widget runs as an A/B test with a control group by default, and you instantly see how many visitors and days are needed for a reliable result. Proven winner? One click and it’s live for all your visitors.
Can I build widgets myself without a developer?
Yes. Use the visual element picker to click any element on your site and edit it, add something before or after it, or replace it. Prefer typing? Tell the built-in AI assistant what you want and the widget builds itself. And if you want full control, custom CSS, JS, or HTML is always an option.
Which tools can I connect for activation?
Your entire marketing stack. Email and CRM: Klaviyo, Copernica, DeployTeq, Mailpro, ActiveCampaign, and HubSpot. Advertising: Google Ads, Meta, TikTok, Pinterest, Snapchat, Microsoft Advertising, and Criteo, with audiences that stay in sync automatically. Something else? The custom webhook connects virtually any system, and you can always export to CSV.
Can I also use the CDP via an API?
Yes. There’s a fully documented API for reading and writing, with configurable permissions per key. And there’s an agentic API that lets AI agents such as Claude Code not just query data but set up your entire CDP: events, attributes, audiences, and journeys, simply through conversation.
See Sero in action in 45 minutes.
Book a demo and discover how your customer data automatically becomes one profile—and how every recommendation is tested by default before you take it live.