Over zero

We are building the AI stack that understands e-commerce

E-commerce is about people, products, and moments. Sero was built by people who know e-commerce from the inside out, and who believe that AI can bridge the gap between data and action.

Over zero

We are building the AI stack that understands e-commerce

E-commerce is about people, products, and moments. Sero was built by people who know e-commerce from the inside out, and who believe that AI can bridge the gap between data and action.

Over zero

We are building the AI stack that understands e-commerce

E-commerce is about people, products, and moments. Sero was built by people who know e-commerce from the inside out, and who believe that AI can bridge the gap between data and action.

Amsterdam through and through

What started in April 2023 as an internal AI tool at the agency Yellowgrape, quickly outgrew its boots. That success formed the basis for Brainvine: an independent BV with its own course since September 2023. But because we don't sit still and our ambitions reach further, we now go through life as Sero.

You can find us in the heart of Amsterdam on the Herengracht (at numbers 231 and 407). A monumental place that fits perfectly with the quality we stand for. Feel free to drop by; the coffee is ready and we would love to brainstorm about how we can automate your processes with AI.

Over zero

Born out of frustration with generic AI tools

Sero was founded by Danny de Kruijk, Rik van den Wijngaard, and Johan Smits, e-commerce professionals who saw how brands struggled with AI tools that were powerful but did not understand how e-commerce really works. Generic tools lack the context of products, orders, customers, and seasons. They give generic answers to specific problems. And they are not built to work together; each tool is an island. Sero is different. Everything revolves around the connection between tools, customer data that is actually utilized, and AI that understands what an e-commerce brand needs in order to grow.

Sero was founded by [names of founders], e-commerce professionals who saw how brands struggled with AI tools that were powerful, but didn't understand how e-commerce really works.

Generic tools lack the context of products, orders, customers, and seasons. They provide generic answers to specific problems. And they are not built to work together; every tool is an island.

Sero is different. Everything revolves around the connection between tools, customer data that is actually used, and AI that understands what an e-commerce brand needs to grow.

Our values

How we build and work

E-commerce
first

Every feature we build is created from the reality of a webshop. We know Shopify, Klaviyo, Meta Ads, and we build tools that fit right in.

Honest about
what works

We don't promise magic. We show you what works, how it works, and what you can realistically expect from it. Demo-first, hype-last.

Connected,
not fragmented

AI tools are only powerful when they work together. The CDP is the core that connects all products, ensuring that insights lead to actions, and actions lead to more insights.

Partner,
not supplier

We are committed to our customers' success. Customer success is not a department, it is how we build the product and how we handle feedback.

Data as the
foundation

No hallucinations. No generic answers. Sero always works based on your real data, products, orders, customers, behavior.

Speed
with direction

We build fast, but not just for the sake of speed. Every sprint has a goal that we link back to the impact it has on our customers.

E-commerce
first

Every feature we build is created from the reality of a webshop. We know Shopify, Klaviyo, Meta Ads, and we build tools that fit right in.

Data as the
foundation

No hallucinations. No generic answers. Sero always works based on your real data, products, orders, customers, behavior.

Partner,
not supplier

We are committed to our customers' success. Customer success is not a department, it is how we build the product and how we handle feedback.

Connected,
not fragmented

AI tools are only powerful when they work together. The CDP is the core that connects all products, ensuring that insights lead to actions, and actions lead to more insights.

Honest about
what works

We don't promise magic. We show you what works, how it works, and what you can realistically expect from it. Demo-first, hype-last.

Speed
with direction

We build fast, but not just for the sake of speed. Every sprint has a goal that we link back to the impact it has on our customers.

E-commerce
first

Every feature we build is created from the reality of a webshop. We know Shopify, Klaviyo, Meta Ads, and we build tools that fit right in.

Connected,
not fragmented

AI tools are only powerful when they work together. The CDP is the core that connects all products, ensuring that insights lead to actions, and actions lead to more insights.

Data as the
foundation

No hallucinations. No generic answers. Sero always works based on your real data, products, orders, customers, behavior.

Honest about
what works

We don't promise magic. We show you what works, how it works, and what you can realistically expect from it. Demo-first, hype-last.

Partner,
not supplier

We are committed to our customers' success. Customer success is not a department, it is how we build the product and how we handle feedback.

Speed
with direction

We build fast, but not just for the sake of speed. Every sprint has a goal that we link back to the impact it has on our customers.

Our values

The people behind Sero

  • Danny de Kruijk

    Product Lead

  • Johan Smits

    Chief Growth Officer

  • Rik van den Wijngaard

    Lead Creative Strategy

  • Pepijn Breijder

    Head of Growth

  • Team member: Jonathan
    Iris van Iperen

    Event Manager

  • Tim Wouters

    Senior AI Developer

  • Miguel van Kol

    Business Development Manager

  • Team member: Jonathan
    Jori Goené

    Customer Success Manager

  • Ronald van Dijk

    Finance Manager

  • Team member: Jonathan
    Jonathan van de Geer

    Media Designer

  • Berry van Es

    AI Developer

  • Tom Suurling

    AI Developer

Working at Sero

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We are growing

View open positions

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Sero in Figures

Where we stand

500+

500+

e-commerce brands
use Sero

e-commerce brands
use Sero

100%

100%

team members
(and we are growing)

team members
(and we are growing)

team members (and we are growing)

2022?

2022?

Founded
in Amsterdam

Founded
in Amsterdam

Founded in Amsterdam

Our partners

See what Sero can do for your online store

Schedule a demo and see how Sero can accelerate your e-commerce growth. Or check out our open positions.

Schedule your free demo

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Working at Sero

Working at Sero

See what Sero can do for your online store

Schedule a demo and see how Sero can accelerate your e-commerce growth. Or check out our open positions.

Schedule your free demo

Icon
Icon

Working at Sero

Working at Sero

See what Sero can do for your online store

Schedule a demo and see how Sero can accelerate your e-commerce growth. Or check out our open positions.

Schedule your free demo

Icon
Icon

Working at Sero

Working at Sero