Campaigns
Beyond what the platform says
Every platform likes to make itself look good. Sero Performance puts what the platform reports next to what actually came in for each campaign.
Sero Performance shows what your campaigns really deliver, even alongside the tools you already use. Robbie, your AI performance marketer, turns insights into recommendations and implements them in Google Ads and Meta once you approve.
In early access: we’re building it together with a small group of online retailers.
Measure
Pixel or Sero CDP
Every visit and click
Your online store
Orders from Shopify, Magento, or WooCommerce
Google Analytics
GA4 and Search Console
Sero Performance
Live
Robbie
- Measures every click
- Spots an opportunity
- Makes a recommendation
- Optimizes
ROAS
4.9×
- Cost per order +164%
- Social undervalued
- Next euro: Shopping
Optimize
Google Ads
Budgets, bids, and keywords
Meta Ads
Budgets and ads
Reports
By email, in Slack, or in Looker
Built by Sero, with 10+ years of hands-on e-commerce experience
From first click to
optimized campaign
Measures every click
Add the Sero Pixel or connect Sero CDP, then connect your online store. Every visit, ad click, and order comes in, along with costs from your ad platforms.
Every order, with the clicks that led to it
Sero connects every order to the clicks that led to it and shows which channels and campaigns contributed. Already using an attribution tool? Performance works alongside it.
Robbie sees what could be better
Robbie, the AI agent in Sero Performance, checks your campaigns and budgets every day. He sees which channels drive more value than they appear to, and where costs are getting out of hand.
Approved, implemented, measured
You say yes or no. Robbie makes the change in Meta or Google Ads, records what changed, and checks after 7 and 14 days whether it worked. You can always undo it.
Illustrative example from our demo environment
One task
instead of five logins.
ROAS is declining. Normally, you’d log in to five tools to find out why. In this video, Robbie walks through the same screens, finds the cause, makes a proposal, and executes it after approval. This is exactly what we’ll show you live in the demo.
What a performance marketer checks every morning.
In one place.
Campaigns, budgets, and results side by side. Robbie points out what stands out.
Monitoring
Robbie sees it first
Every morning, a check on tracking, budgets, and anomalies. Anything that needs attention appears at the top, with a recommendation.
Budget
Where your next euro should go
Same budget, allocated to the campaigns where an extra euro delivers the most.
Illustrative examples
Works with the tools
you already use.
Costs and results from your ad platforms, orders from your online store. Already using an attribution tool or Google Analytics? Performance works with those too.
Advertising
Costs, results, and optimization
Google Ads
Meta Ads
Microsoft Ads
Criteo
Online stores
Orders, linked directly
Shopify
Magento
WooCommerce
Measure
Visits and attribution
GA4
Google Search Console
Billy Grace
Sero CDP
Optimize
In Google Ads and Meta, after approval
Every morning
Measurement and budgets checked
Fits your stack
Works with your existing tools
With or without CDP
Your own pixel, or Sero CDP as the source
Also Google Merchant Center, Google Drive, and Sheets, plus reports by email or in Slack.
Optional: Sero CDPWith Sero CDP underneath,
With Sero CDP underneath,
nothing gets measured twice.
Sero Performance works independently, with its own pixel. If you have Sero CDP, Performance connects to what the CDP already tracks: visits and orders come in every 15 minutes.
Learn more about Sero CDPNo second pixel
Performance also reads visits from Sero CDP
Each visit only once
Two Sero pixels share the same session
Orders on the right device
Linked to the clicks that came before
Frequently asked questions about Sero Performance
What does early access mean?
Sero Performance is already live with online stores, and we’re building further every week. With early access, you work with the latest version and have a direct line to the team building it. In the demo, we’ll look together at whether it’s already a fit for your campaigns.
How does Sero Performance know what a campaign delivers?
Sero Performance connects each order to the visits and clicks that led to it, then compares that with costs from your ad platforms. This shows what each channel and campaign actually delivered—not just what the platform reports.
I already use Billy Grace or GA4. Do I need to switch?
No. Sero Performance works with the attribution setup you already use, such as Billy Grace or Google Analytics 4. You keep your familiar numbers and get Robbie on top.
Does Robbie make changes to my campaigns on its own?
Only if you allow it. A connection to Google Ads or Meta is read-only at first; you enable optimization separately for each platform. Every change starts with a trial run and a recommendation. Robbie only makes it after your approval, and every change can be undone. Autopilot is off by default and stays within the limits you set.
Do I need Sero CDP?
No. Sero Performance works independently, with its own pixel. If you already have Sero CDP, Performance reads the visits and orders from it, so you don’t need to add a second pixel.
Which channels can I connect?
Costs and results from Google Ads, Meta, Microsoft Ads, and Criteo, orders from Shopify, Magento, and WooCommerce, plus Google Analytics 4, Search Console, and Merchant Center. You can make adjustments in Google Ads and Meta.
Is my data secure?
Yes. Sero Performance runs on servers in the EU and complies with the GDPR. Credentials for your connections are stored encrypted, you control what each team member can access, and every action is logged.
See Robbie
in action.
Sero Performance is in early access. Schedule a 45-minute demo: we’ll show you around our demo environment and explore together whether it’s a fit for your campaigns.