Sero events in 2026

Thank you for coming!

Webshop Days 2026

Come by our stand

We are also on the exhibition floor with a booth where you can see Sero live. Do stop by for a demo, to discuss your use case, or to ask questions. We are happy to show you how to make AI really work in your operation.

On 25 and 26 March 2026, WWVD was back at Jaarbeurs Utrecht: the largest digital commerce event in the Benelux. It was two days packed with talks, practical case studies, and suppliers focused on e-commerce, growth, and smart tech.

Sero live in action

We were on the exhibition floor with a booth where you could see Sero live in action. Many visitors stopped by for a demo, to talk through their use case, or to ask questions. We were happy to show how you can not only use AI in your operations, but also really get it to do the work.

Session by Danny de Kruijk: "Enough with AI bullshit"

On Thursday from 13:15 to 13:45 in Lecture Hall 3, Danny de Kruijk (Founder / Product Lead at Sero, formerly Brainvine) showed how to deploy AI agents in a concrete and successful way, without buzzwords. The room was completely full, and afterwards we received many positive reactions to the presentations.

It was a session full of practical examples with smart tools and integrations, including cases from Kees Smit, Giga Meubel and Delta Fiber. Visitors went home with ideas they could test the very next day, without hassle or consultant circus.

What you could achieve:

The largest digital commerce event in the Benelux.
Knowledge, experience, and connections that accelerate your digital ambitions, directly applicable.

More than 500 brands trust Sero in retail, travel, beauty, and more

The largest and newest AI event in the Netherlands

AI Live Event (Emerce)

AI Live Event is a large event from Emerce featuring multiple stages (including AI in e-commerce, marketing, operations, customer service, agents, content & creative, analytics & data, security & governance). With 100+ speakers and 2000+ visitors, it brings together professionals and managers from brands, agencies, start-ups, and pure players who apply AI in digital business.

For the first time, Danny de Kruijk will be present with a presentation on how to translate AI into concrete impact. Think: practical choices, clear examples, and an approach that allows you to quickly move from idea to execution.

Want to take action after the talk? Schedule a short meeting and we will immediately see what brings the most value to you.

This event is organized by Sero (formerly Brainvine) and showcases AI cases & tools that directly increase your e-commerce revenue and conversion.

No vague theories or futuristic visions, but real e-commerce cases, proven results, and directly applicable AI workflows. During several inspiring speaking sessions and valuable networking moments, we show how you can already use AI today for more conversion, growth, and efficiency.

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