Sero events in 2026

Let's talk!

Webshop Days 2026

Come by our stand

We are also on the exhibition floor with a booth where you can see Sero live. Do stop by for a demo, to discuss your use case, or to ask questions. We are happy to show you how to make AI really work in your operation.

On March 25 & 26, 2026, you will find WWVD again in Jaarbeurs Utrecht: the largest digital commerce event in the Benelux. Two days full of talks, practical cases, and suppliers around e-commerce, growth, and smart tech.

Come by our stand

Session by Danny de Kruijk: "Enough with AI bullshit"

Thursday 13:15 – 13:45 (Lecture Hall 3) Danny de Kruijk (Founder / Product Lead Sero, formerly Brainvine) will show you how to effectively and successfully deploy AI agents without buzzwords. Expect practical examples with smart tools and integrations, including cases from Kees Smit, Cavallaro, and Delta Fiber. You will go home with ideas that you can test tomorrow, without hassle or consultant circus.

What you can achieve:

The largest digital commerce event in the Benelux.
Knowledge, experience, and connections that accelerate your digital ambitions, directly applicable.

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More than 500 brands trust Sero in retail, travel, beauty, and more

The largest and newest AI event in the Netherlands

AI Live Event (Emerce)

AI Live Event is a large event from Emerce featuring multiple stages (including AI in e-commerce, marketing, operations, customer service, agents, content & creative, analytics & data, security & governance). With 100+ speakers and 2000+ visitors, it brings together professionals and managers from brands, agencies, start-ups, and pure players who apply AI in digital business.

For the first time, Danny de Kruijk will be present with a presentation on how to translate AI into concrete impact. Think: practical choices, clear examples, and an approach that allows you to quickly move from idea to execution.

Want to take action after the talk? Schedule a short meeting and we will immediately see what brings the most value to you.

This event is organized by Sero (formerly Brainvine) and showcases AI cases & tools that directly increase your e-commerce revenue and conversion.

No vague theories or futuristic visions, but real e-commerce cases, proven results, and directly applicable AI workflows. During several inspiring speaking sessions and valuable networking moments, we show how you can already use AI today for more conversion, growth, and efficiency.

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