The challenge: one size does not fit all

Traveldeal's dilemma was recognizable to many online retailers. Their visitors varied from romantic couples to adventurous friend groups, from culture lovers to sports enthusiasts. Each group has unique triggers and motivations, but it was practically impossible to manually create separate content for each sub-target group.

The consequences were palpable:

1. Generic content that didn’t resonate with anyone.

2. Low engagement rates.

3. Missed conversion opportunities.

4. Frustration among visitors who couldn't find the right information.

"You usually can’t write a separate text for each sub-target group with 10 different target groups...right?"

Diverse groups of travelers with different interests.

The breakthrough: personalization at scale with Brainvine Feeds

Traveldeal discovered that their assumption was incorrect. With Sero Core Feeds, they were indeed able to create personalized content for each sub-target group and do so at scale.

Step 1: Audience segmentation and targeting

Through their Customer Data Platform (CDP), they identified their key sub-target groups:

1. Romantic couples

2. Friend groups

3. Sports enthusiasts

4. Culture seekers

5. Families with children

6. Solo travelers

7. Business travelers

Step 2: Automated content personalization

Brainvine Feeds retrieves their product feed daily and automatically rewrites all travel texts for each specific target group. A trip to Paris, for example, becomes:

1. For couples: Focus on romantic restaurants and intimate walks

2. For friend groups: Emphasis on nightlife and group activities

3. For culture lovers: Highlights museums and historical sights

The starting point of the flow is a light, visual wizard. Four simple questions: who you are traveling with, what you are looking for in a trip, how long you want to be away, and which region you prefer. No pop-up, no friction, just a subtle label on the side of the page that opens at the right moment.

Measurable results that speak

Immediately after filling out the wizard, preferences are automatically translated into a personalized long read. With the help of Sero Core Feeds, a unique travel brochure that fully matches the user’s profile is created.

The impact was immediately visible and consistent:

20% increase in click-through rate (CTR) – and this result remained stable over time. The system runs completely automatically, so the improved performance does not require extra workload.

But Traveldeal did not stop here. They discovered another powerful application.

Expansion: inspiring blog content at scale

In addition to product descriptions, Traveldeal is now also using Sero Core Feeds to generate inspiring blog content about specific cities. By using the Google feature within the platform, they ensure that all information is accurate and grounded.

Smart source verification

The system only refers to trips that Traveldeal offers itself, creating direct conversion opportunities with every inspirational blog post. Visitors read about the best restaurants in Rome and can book the corresponding city trip immediately.