Danny de Kruijk is co-founder of Sero and one of the biggest AI nerds in the Netherlands. With his background at startups like Orderchamp and years of experience in AI development, he helps entrepreneurs transform their businesses using the latest AI technologies.

The five phases of AI development according to OpenAI

Danny outlines OpenAI's roadmap to AGI (Artificial General Intelligence) in five phases:

1. Chatbot phase - Already checked off with ChatGPT

2. Reasoning phase - AI that thinks before responding (breakthrough expected by end of 2023)

3. Agent phase - Where we are now, not yet fully checked off

4. Innovator phase - Recently reached with breakthroughs like Google's mathematical solutions

5. God mode/Business logic phase - Complete autonomous organization management (expected around 2031)

The impact on the labor market

Danny is honest about the consequences: "The honest story is I think just that you will have a lot of people who currently - that mainly involves people in white collar jobs - that will not be there anymore first."

But there are also opportunities: "People will really stand in line for you if you can actually help companies as a kind of AI expert to automate processes."

New roles are emerging

• AI Orchestrators: People who set up and monitor AI workflows

• Hybrid experts: Specialists who combine their expertise with AI tools

• Automation specialists: Those who convert processes into AI workflows

Practical AI applications that are already working

E-commerce revolution

One of the most impressive examples that Danny mentions is a gaming company with 180,000 products: "They really have things from the PlayStation 2 in their assortment for the fans. Yes, those are texts. It doesn’t look good, but there is no one left who is going to spend even one second on that."

With AI, they can now optimize all 180,000 product texts - something that was previously unimaginable.

Personalized content

Danny talks about a travel agency case: "If you go on a trip to Prague with your girlfriend, you get a really nice romantic Prague text. Then you go with your soccer club - it’s cheap drinking and very little money." The result? 20% CTR increase.

Practical tips for entrepreneurs

1. Start experimenting now

"You are here now, you have 3-5 years left. It all sounds very fast, but you still have time to really make a difference."

2. Choose the right tools

For workflow automation, Danny recommends N8N over Make.com: "N8N is, in my opinion, really already more powerful than make.com and much cheaper."

3. Focus on bulk processes

Think of tasks such as:

• Bulk content optimization

• Automated social media planning

• Bulk product descriptions

• Personalized email campaigns

  
  

The future of SaaS and software

Danny predicts a major shift: "If a company then needs to optimize a certain process... then you can research the market, and then there will be a tool coming out that does 80% of what you want and 20% not. But you can also have it made to measure soon."

This means that many current SaaS companies will need to reconsider their reasons for existence.

Safety and data privacy

Although Danny is optimistic about AI developments, he acknowledges the challenges around data safety. His advice: "You shouldn’t just throw your stuff everywhere," but choose reliable platforms with good privacy settings.

The message for entrepreneurs

Danny's main advice is clear: "Don't overestimate yourself, but also especially don't underestimate yourself. And especially get to work with AI. Because no problem you will encounter will be too difficult to solve if you just embrace all those agents and things like that yourself."