--- title: "Sero Studio | AI Concepts for E-commerce" description: "Turn a concrete e-commerce question into a working AI experience. Sero Studio explores, designs, and tests what genuinely helps customers with your team." url: "https://sero.tech/en/studio" lang: "en" updated: "2026-09-16" --- For AI challenges beyond the standard # From a strong idea to something customers actually use. Sero Studio brings together e-commerce expertise, AI, and product design. We explore your challenge, make it tangible fast, and only build further on what adds real-world value. [Schedule your free demo](https://calendly.com/miguel-sero/sero-demo) Learn more From the first working pilot to an experience that connects with your existing webshop, data, and team. ![Personalized product assistant for Ventilatieshop with targeted recommendations](https://sero.tech/assets/eigen/studio-ventilatieshop-assistant.webp) *![Ventilatieshop](https://sero.tech/assets/eigen/studio-logo-ventilatieshop-on-light.svg)* ![Sliponline’s search experience with relevant product results](https://sero.tech/assets/eigen/studio-sliponline-search.webp) *![Sliponline](https://sero.tech/assets/eigen/studio-logo-sliponline-on-light.svg)* ![View outdoor furniture in your own garden at Kees Smit](https://sero.tech/assets/eigen/tbyb-case-kees-smit.webp) *![Kees Smit Tuinmeubelen](https://sero.tech/assets/eigen/studio-logo-kees-smit.svg)* ![Gigameubel sofa visualized in a furnished living room](https://sero.tech/assets/eigen/studio-gigameubel-tbyb.webp) *![Gigameubel](https://sero.tech/assets/eigen/studio-logo-gigameubel.svg)* ![Approved virtual fitting room experience for Studio Anneloes](https://sero.tech/assets/eigen/tbyb-case-studio-anneloes.webp) *![Studio Anneloes](https://sero.tech/assets/eigen/studio-logo-studio-anneloes.svg)* Projects include: ![Kees Smit Tuinmeubelen](https://sero.tech/assets/eigen/studio-logo-kees-smit.svg) ![Studio Anneloes](https://sero.tech/assets/eigen/studio-logo-studio-anneloes.svg) ![Ventilatieshop](https://sero.tech/assets/eigen/studio-logo-ventilatieshop-on-light.svg) ![Sliponline](https://sero.tech/assets/eigen/studio-logo-sliponline-on-light.svg) ![Gigameubel](https://sero.tech/assets/eigen/studio-logo-gigameubel.svg) ![Mobico](https://sero.tech/assets/eigen/studio-logo-mobico.svg) Build together ## No innovation theater for innovation theater’s sake. We start with a specific customer or team question and work toward something you can see, use, and evaluate. ### Start with the real bottleneck We pinpoint where customers drop off or where your team wastes unnecessary time. That determines what we do and don’t build. ### Make it tangible fast A working prototype answers questions faster than a lengthy plan. It gives you an early feel for the experience and its feasibility. ### Build on evidence We test with real products, content, and customer questions. Only what clearly adds value moves to the next step. Projects ## From guided selection to visual search: built around real shopping behavior. From personalized shopping guidance and visual search to virtual try-ons and on-site personalization. Examples of what we can create together around your customer needs. ![Ventilatieshop assistant with personalized product recommendations](https://sero.tech/assets/eigen/studio-ventilatieshop-assistant.webp) ![Ventilatieshop](https://sero.tech/assets/eigen/studio-logo-ventilatieshop-on-light.svg) Personalized product guidance ### From an installation question to the right product The assistant understands the situation, asks only relevant follow-up questions, and presents a short selection with clear explanations. ![Sliponline search screen with relevant product results](https://sero.tech/assets/eigen/studio-sliponline-search.webp) ![Sliponline](https://sero.tech/assets/eigen/studio-logo-sliponline-on-light.svg) Smarter search ### Search the way you think Visitors can freely describe what they’re looking for and instantly get a clear selection from the current assortment. ![Try Before You Buy result featuring a Gigameubel sofa in a furnished living room](https://sero.tech/assets/eigen/studio-gigameubel-tbyb.webp) ![Gigameubel](https://sero.tech/assets/eigen/studio-logo-gigameubel.svg) Try Before You Buy ### Does this sofa fit in my living room? From the product page, shoppers can instantly see their chosen sofa in a fitting living room. This makes its size, style, and atmosphere much more tangible before purchase. ![View it in your garden on a Kees Smit product page](https://sero.tech/assets/eigen/tbyb-case-kees-smit.webp) ![Kees Smit Tuinmeubelen](https://sero.tech/assets/eigen/studio-logo-kees-smit.svg) In your own space ### Will this patio set fit in my yard? From the product page, shoppers can view their chosen outdoor furniture in their own outdoor space before placing an order. ![Approved Studio Anneloes example with selected garment and generated result](https://sero.tech/assets/eigen/tbyb-case-studio-anneloes.webp) ![Studio Anneloes](https://sero.tech/assets/eigen/studio-logo-studio-anneloes.svg) Virtual try-on ### How will this item look on me? A virtual fitting room makes clothing choices personally visible with a controlled brand experience, right in the shopping journey. ![Mobico context for on-site personalization of the product offering](https://sero.tech/assets/eigen/studio-mobico-personalisation.webp) ![Mobico](https://sero.tech/assets/eigen/studio-logo-mobico.svg) On-site personalization ### An offering that fits the shopper’s budget Behavior on the webstore helps estimate an appropriate budget range, so visitors see products that realistically match their preferences sooner. How we work together ## Short enough to keep things moving. Thorough enough to build something great. 1. ### Explore We bring together the customer question, desired outcome, and available data or systems. 2. ### Prototype We make the core experience work, so your team can respond to it right away. 3. ### Validate We test with recognizable products and scenarios and incorporate what users actually need. 4. ### Build out When there’s a clear fit, we move toward integration, management, and a scalable live experience. ## Frequently asked questions about Sero Studio **When is a question a fit for Sero Studio?** Studio is a fit for a specific e-commerce opportunity where no standard Sero product exists yet, or where the customer journey, data, or systems call for a different approach. We first check whether an existing product is already enough. **Do we need to have a fully developed plan already?** No. A clear customer or team question is enough to start the conversation. Together, we define the desired outcome, key assumptions, and smallest meaningful first version. **Can you work with our existing online store and data?** That’s exactly the starting point. We look at which product data, content, customer context, and integrations are already available, then design the experience around them realistically. **What happens after a successful first version?** We then determine together what’s needed to go live reliably: integrations, management, security, measurement points, and a path to scale in a controlled way. An idea for your online store? ## Share your question with Sero Studio. Tell us where your customers or team are getting stuck. We’ll help identify the smallest version that quickly shows whether the idea works. [Get in touch](https://sero.tech/en/contact)