--- title: "Sero Performance | AI That Keeps Your Campaigns on Track" description: "See what every campaign really earns across Google Ads, Meta and more. Robbie, your AI performance marketer, suggests improvements and applies them once you approve." url: "https://sero.tech/en/performance" lang: "en" updated: "2026-10-29" --- Sero Performance • Early access # Know what every euro delivers. Let Robbie fine-tune it. Sero Performance shows what your campaigns really deliver, even alongside the tools you already use. Robbie, your AI performance marketer, turns insights into recommendations and implements them in Google Ads and Meta once you approve. [Schedule your free demo](https://calendly.com/miguel-sero/sero-demo) See how it works In early access: we’re building it together with a small group of online retailers. Measure - Pixel or Sero CDP Every visit and click - Your online store Orders from Shopify, Magento, or WooCommerce - Google Analytics GA4 and Search Console Sero Performance Live Robbie - Measures every click - Spots an opportunity - Makes a recommendation - Optimizes ROAS 4.9× - Cost per order +164% - Social undervalued - Next euro: Shopping Optimize - Google Ads Budgets, bids, and keywords - Meta Ads Budgets and ads - Reports By email, in Slack, or in Looker *Illustrative: Robbie reads your measurement data and optimizes your ad platforms after your approval.* Built by **Sero**, with 10+ years of hands-on e-commerce experience In four steps ## From first click to optimized campaign 1. ### Measures every click Add the Sero Pixel or connect Sero CDP, then connect your online store. Every visit, ad click, and order comes in, along with costs from your ad platforms. 2. ### Every order, with the clicks that led to it Sero connects every order to the clicks that led to it and shows which channels and campaigns contributed. Already using an attribution tool? Performance works alongside it. 3. ### Robbie sees what could be better Robbie, the AI agent in Sero Performance, checks your campaigns and budgets every day. He sees which channels drive more value than they appear to, and where costs are getting out of hand. 4. ### Approved, implemented, measured You say yes or no. Robbie makes the change in Meta or Google Ads, records what changed, and checks after 7 and 14 days whether it worked. You can always undo it. Illustrative example from our demo environment See it happen ## One task instead of five logins. ROAS is declining. Normally, you’d log in to five tools to find out why. In this video, Robbie walks through the same screens, finds the cause, makes a proposal, and executes it after approval. This is exactly what we’ll show you live in the demo. Watch the video 56 seconds, real screens *Recording from the WonenXL demo environment. Names and figures are illustrative.* In the product ## What a performance marketer checks every morning. In one place. Campaigns, budgets, and results side by side. Robbie points out what stands out. Campaigns ### Beyond what the platform says Every platform likes to make itself look good. Sero Performance puts what the platform reports next to what actually came in for each campaign. Monitoring ### Robbie sees it first Every morning, a check on tracking, budgets, and anomalies. Anything that needs attention appears at the top, with a recommendation. Budget ### Where your next euro should go Same budget, allocated to the campaigns where an extra euro delivers the most. Illustrative examples Integrations ## Works with the tools you already use. Costs and results from your ad platforms, orders from your online store. Already using an attribution tool or Google Analytics? Performance works with those too. Advertising Costs, results, and optimization - Google Ads Costs and optimization - Meta Ads Costs and optimization - Microsoft Ads Costs and results - Criteo Costs and results Online stores Orders, linked directly - Shopify Orders and customers - Magento Orders and customers - WooCommerce Orders and customers Measure Visits and attribution - GA4 Sessions and conversions - Google Search Console Keywords - Billy Grace Attribution - Sero CDP Visits and orders - Optimize In Google Ads and Meta, after approval - Every morning Measurement and budgets checked - Fits your stack Works with your existing tools - With or without CDP Your own pixel, or Sero CDP as the source Also Google Merchant Center, Google Drive, and Sheets, plus reports by email or in Slack. Optional: Sero CDP ## With Sero CDP underneath, nothing gets measured twice. Sero Performance works independently, with its own pixel. If you have Sero CDP, Performance connects to what the CDP already tracks: visits and orders come in every 15 minutes. [Learn more about Sero CDP](https://sero.tech/en/cdp) - No second pixel Performance also reads visits from Sero CDP - Each visit only once Two Sero pixels share the same session - Orders on the right device Linked to the clicks that came before ## Frequently asked questions about Sero Performance **What does early access mean?** Sero Performance is already live with online stores, and we’re building further every week. With early access, you work with the latest version and have a direct line to the team building it. In the demo, we’ll look together at whether it’s already a fit for your campaigns. **How does Sero Performance know what a campaign delivers?** Sero Performance connects each order to the visits and clicks that led to it, then compares that with costs from your ad platforms. This shows what each channel and campaign actually delivered—not just what the platform reports. **I already use Billy Grace or GA4. Do I need to switch?** No. Sero Performance works with the attribution setup you already use, such as Billy Grace or Google Analytics 4. You keep your familiar numbers and get Robbie on top. **Does Robbie make changes to my campaigns on its own?** Only if you allow it. A connection to Google Ads or Meta is read-only at first; you enable optimization separately for each platform. Every change starts with a trial run and a recommendation. Robbie only makes it after your approval, and every change can be undone. Autopilot is off by default and stays within the limits you set. **Do I need Sero CDP?** No. Sero Performance works independently, with its own pixel. If you already have Sero CDP, Performance reads the visits and orders from it, so you don’t need to add a second pixel. **Which channels can I connect?** Costs and results from Google Ads, Meta, Microsoft Ads, and Criteo, orders from Shopify, Magento, and WooCommerce, plus Google Analytics 4, Search Console, and Merchant Center. You can make adjustments in Google Ads and Meta. **Is my data secure?** Yes. Sero Performance runs on servers in the EU and complies with the GDPR. Credentials for your connections are stored encrypted, you control what each team member can access, and every action is logged. ## See Robbie in action. Sero Performance is in early access. Schedule a 45-minute demo: we’ll show you around our demo environment and explore together whether it’s a fit for your campaigns. [Schedule your free demo](https://calendly.com/miguel-sero/sero-demo) [Learn more about Sero CDP](https://sero.tech/en/cdp)